#LahoreTurnsGrey
The city of colors, sees its skies turn grey—choked by pollution, suffocating lungs, and silently shortening lives, a purposeful killer worsening by the day. Join the movement for clean air, where every breath counts
“Dear World Leaders,
Humans can survive for years without shelter, months without clothes, weeks without food, days without water but cannot survive a minute without breathing.”
KAREEM WYNE
Chief Content officer
WHY IT MAtters?
Lahore remains on Top of the news for pollution and its effects.
According to AQLI,
All of Pakistan’s 238 million people live in areas where the annual average particulate pollution level exceeds the WHO guideline.
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Among Top Worst Polluted Cities
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+
Hospitalised
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Annual Deaths
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Years
Average Life Expectancy by 2035
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A BOLD EXPERIMENT
AI was tasked with transforming images of Dubai, the hosting city for COP28, mirroring Lahore’s air quality.
The outcomes are not just surprising; they’re a compelling call for COP28 to recognize Lahore in the global climate dialogue. The visual impact signals the urgency of including Lahore’s environmental challenges on the COP28 agenda.
WHAT WE ARE DOING?
Watch
Air Time
A dedicated commitment to Air Time by Fifth Deck Media aims to draw attention to Lahore’s Air Quality Crisis. The effort is made to engage policymakers, government officials, climate experts, activists, and international organizations in ongoing conversations until a resolution is achieved.
Think
Problem Solving Program
The program aims to partner with educational institutes in Pakistan, engaging students to address Lahore’s air quality crisis. The aim is to foster critical thinking and devise practical solutions for the government, considering current economic instability and administrative limitations.
Understand
#LahoreTurns Grey
An initiative by Fifth Deck Media, aims to raise awareness about the hazardous air quality affecting the residents of Lahore and its surrounding cities on both local and international platforms, prompting timely actions to prevent significant harm to the citizens.